CLERKENWELL DESIGN WEEK: TOTE BAG DESIGN

The winner of the "Clerkenwell Design Week 2018" (CDW) tote bag design competition of the #MyToteCounts campaign.  The aim of the campaign was to  draw attention to the environmental impact of new tote bag production and disposal, and reduce it. In order to achieve this aim, CDW in collaboration with "Print Club London" ran a tote bag screen print workshop. The festival visitors were invited to participate in making a new print of the winning designs on their old tote bags. 

The competition brief stated that the design has to relate to the Clerkenwell area or CDW and must include a copy "London's Creative Heart" and a hashtag #YourToteCounts while using brand colours - pink and white. My design is based on the idea that CDW unites creatives from different fields like art, design and architecture, which are represented with basic geometric forms – circle, square, triangle. Artwork design is influenced by the Constructivist art movement.