'Kluged' Short Video and Quiz

The work has of two parts. Video, which explains principles of cognitive psychology and a quiz to test the theory. Aim of the interactive project is to remind people about the power of irrational decision making mechanisms in a fun way.

Video highlights ideas from Gary Marcus book ‘Kluge: The Haphazard Construction of the Human Mind’*.  Author suggests that the human mind uses irrational 'kluges' to support its rationality. 

*Kluge (or kludge) - a clumsy or inelegant solution to a problem.

Art direction of 'Rationality Quiz' 

Slightly reinterpreted questions in the quiz are derived from the same book by Gary Marcus 'Kluge: The Haphazard Construction of Human Mind'.  There are five questions to make it quick and efficient. Quiz was created in collaboration with a software developer. Start the quiz here: Rationality Quiz