'Kluged' Short Video and Quiz

Work is composed of two parts. Video, which explains principles of cognitive psychology and short quiz in order to test the theory. Aim of the interactive project is to remind about the power of irrational decision making mechanisms in a fun way.

Video highlights ideas from Gary Marcus book ‘Kluge: The Haphazard Construction of the Human Mind’*.  Author suggests that the human mind uses 'kluges' to support its rationality and our physical survival. 

*Kluge (or kludge) - a clumsy or inelegant solution to a problem.

Art direction of 'Rationality Quiz' 

Slightly reinterpreted questions in the quiz are derived from the same book by Gary Marcus 'Kluge: The Haphazard Construction of Human Mind'.  There are five questions to make it quick and efficient. Quiz was created in collaboration with a software developer. Start the quiz here: Rationality Quiz