LINGUIST POINT REBRAND, LOGO AND WEBSITE DESIGN

"Linguist Point" is an East London based company, which offers translations, face to face interpreting and language lessons globally. I was tasked to do rebranding, including a new logo and after that website design.

"Linguist Point" chose my proposed brand colour scheme of blue, orange, and white to convey a sensation of positive and active energy. In addition, the blue tone represents authority. In order to create the logo, at first I drew orange interconnected letters L and P. Then in the background I added the blue tone circle which symbolises the Earth and refers to the global market. Finally, the white small circle represents the company and together with the orange letters create an abstract human figure communicating the importance of human interaction. The full company name in Sans Serif typeface "Luton" was added to the image to underscore its relation to the written word. 

When designing the website, I aimed at creating a professional look and used the brand colour scheme. Besides the first page, I also created templates for each major subpage. Sans Serif fonts were chosen for headings, links and main text, because they give professional impression and can read them easily. The images below show the logo and the first page design. (website is under development)