Posters for Royal Opera House
Entry of the YCN curated competition. As part of the competition Royal Opera House asked to create a Royal Ballet advertising campaign that would address the young audience of 18-30 years olds and attract them to attending ballet performances.
With my work I aimed at positioning ballet as an artform relevant for young audiences. Also I wanted to show the strength, faith and dynamics ballet requires from a dancer. To achieve this I created four subsequent posters, which depict a mystical, casually dressed ballet dancer in the movement. In order to enhance the impact of the images and communicate the idea on a deeper level an excerpt from the poem by a young ex ballet dancer Darren White was chosen.
Posters were created for display in public spaces. GIF animation designed for websites and social media.