Digital Posters for #LondonIsOpen
Entry of the D&DA New Blood Awards 2018 for JCDecaux #LondonIsOpen campaign initiated by Mayor of London. #LondonIsOpen campaign aims to send a message across London of openness, internationalism, diversity and commonality. The idea of the advert, which was created for digital screens of the bus shelters on Oxford Street was to promote London as a friendly, open and active city. London's parks as a symbol of the city's openness and wellbeing was influenced by the fact that parks are accessible to everyone at any time and London is the greenest among major European capitals. It is common to meet friends, play games and spend free time in London parks. Illustration style influenced by British poster artist Tom Purvis.